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ART OF BUSINESS
What can art do for business? Traditionally, the emphasis is the other way around with artists looking to business people for support. But can the way that artists approach their work help the business community to operate more creatively, more effectively and also more ethically?
As an artist, I have been working for years with the terror of the blank canvas and as a teacher, I’ve been negotiating with the expectations and predispositions of adults whose mind-sets are far from blank.
Let us, for one moment, imagine that a business is exactly like a blank canvas. That canvas has physical limits but it's what happens within its boundaries that creates limitless potential. How can we best fill our canvas so that all participants are fully engaged with it? And how can we make our picture a believable one? When we study the artist’s world of proportion, perspective, complementaries and harmonies, we soon realise that we have, at hand, a toolkit with which to enliven our own business practice.
The usual role of art in a business context ceases once the logo has been designed but we’re not talking about just putting art on the walls. We want to fully integrate art into business, so that every company, whether large or small, becomes aesthetic, rather than anaesthetic (that is, based on the ability to perceive rather than function as if asleep). An art approach will give businessmen and entrepreneurs insights into the true shape of their enterprises and how they fit within the bigger picture (pun intended).
For more information about this new and exciting one day workshop, with David Chandler and business development specialist Andy Britnell, contact David. |
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